Hello,
My name is Guy Morgan. I own a real estate company in the Shadowridge area. The name of my company is Real Estate Insight, Inc.
Recently--actually it happens very often--a home owner asked me what sets me and my company apart from the other agents and offices who work in the area. While I often tell folks many of the reasons, I never have had the opportunity to tell them about all of them (I don't think I could). But for some reason, I got to thinking and started to write them down.
If you are going to be selling your home I humbly believe you should consider the following:
· Location. My office is located in the busiest area of Shadowridge. It costs much more to have an office here, but the tremendous increase in foot traffic is worth it. It means more potential buyers and sellers walk by my office every day than any other office in the area.
· Systems. I have systems and checklists for every part of my business. Every successful business does.
· Digital Printing Press. Most agents have to order all of their marketing and postcards and other promotional materials from their broker who in turn orders from a large institutional printer. The result is waiting weeks for the very important marketing materials. We can have a 5,000-piece direct mail campaign at the post office within three hours of listing your home.
· Computer Network. It is very sophisticated and powerful. Allows us to print marketing materials, address and sort them with just a few mouse clicks.
· Buyer and Seller Database. We typically have about 200-250 active buyers and sellers in our proprietary database. Many are pre-approved by the banks for a mortgage and are just waiting for the right home to come available.
· MarketWatch. This system is awesome. All of our buyers and sellers who subscribe to MarketWatch know what's really going on in the Shadowridge area real estate market.
· Ninety Nine Percent Average Sale-to-List Price. For more than 10 years I have gotten my sellers an average of slightly more than 99% of asking price.
· Highest Average Sale Price. I have the highest average sale price of any agent in the Shadowridge area.
· Selling Homes In The Shadowridge Area For 15 Consecutive Years. The huge majority of agents in the Shadowridge area are either new and inexperienced, have not sold very many homes (the average is 7 per year), or even worse--quit the business during the difficult slow times and are now back when the market is hot.
· Experience. I have personally sold over one thousand homes in the Shadowridge area.
· Sell Homes Fast. My average market time is less than 30 days.
· First to Offer an Easy Exit Listing. There are still no agents in the Shadowridge area who are willing to advertise an easy exit listing. If you are not happy with my service you can cancel your listing with me at any time. And yes it's happened once.
· Builder Brochures and Floor Plans. We have the original builder brochures and floor plans of every home built in the Shadowridge area right in our office. These are extremely powerful when working with buyers.
· We Guarantee To Sell Your Home. I originated and am the only company to guarantee to sell your home within a specific time frame or pay you $1,000. This listing program was wildly popular in the mid 1990's. I call it my Sure Sale Listing. And yes I've paid the one thousand dollars twice.
· Product Knowledge. I am willing to bet there is no other agent in the area that knows more about the Shadowridge market than my team and I at Real Estate Insight. A must for getting sellers top dollar fast.
· Knowledge of Pent-Up-Buyer-Demand. I know which models of homes in the Shadowridge area are currently the most sought after by eager buyers. And, therefore, how to get the most money the fastest for my sellers.
· The Most Buyers for the Shadowridge Area. We consistently have the most buyers who specifically want the buy in the Shadowridge area.
· Your Free Guide To Shadowridge Area Home Prices
· When we advertise this little jewel we literally get hundreds of buyers calling our office.
· A 28-Day Average Escrow Length. The shorter the escrow, the fewer the problems.
· Most Of Our Sellers Retain Possession Until They Have Their Money. One of the most dangerous things you can do as a seller is move out of you home before the escrow is closed and you have your money.
· Our Sellers Never Worry About Where They Will Be Moving To When Their House Is Sold. Only amateurs and agents with poor negotiating skills allow their sellers to get into a serious time crunch for moving or finding a new home.
· We Target Market for Sellers AND Buyers. Just as we target sellers of homes in the Shadowridge area, we also target thousands of qualified renters to buy homes and condos. We target condo owners to buy homes and well you get the picture.
· MLS. Multiple Listing Service
· Huge Advertising Budget. Last year Real Estate Insight averaged approximately $12,000 per month for an advertising budget.
· Know Supply Demand Quotients. This is very important in pricing homes properly and getting top dollar for the homes with special features.
· We Know What Buyers Are Looking For Now. We know which floor plans, neighborhoods, and amenities are currently the most sought after. It's too late to learn this after you have already chosen a price and listed your home.
· We Know What The Demographics Are In Each Sub-division. This is critically important to both buyers and sellers.
· We Know The CC& R's and Other Governing Documents In Each Sub-Division. Knowing how the HOA and management company work prevents many hassles during the escrow process.
· California Real Estate Broker. Evidence of the many hours of dedicated study required.
· President of a California Corporation. I understand business.
· Keep You Informed. I tell all of my clients the good, the bad, and the ugly. I understand that if I arm you with accurate information and my best advice it enables you to make the decisions that are best for you.
· Always Tell The Truth. I promise to always tell you the truth whether it be good, bad or ugly. It's my personal belief that as a home seller or buyer you will make the decisions that are best for you, if armed with the truth backed up by the facts.
· Takes Responsibility. As Owner, Broker, and President of Real Estate Insight, Inc., I personally take responsibility for all of the results of our efforts. No blame games or excuses if something goes awry, just action and results.
Call me at (760)941-4000 to schedule your free consultation, or fill out the email form below. There is no obligation, and the service is 100% free to you.
